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Summarise the information contained within your article in a couple of introductory sentences who, what, why, when, how, etc. It can help to separate out important links from the main body of your content. Too many links within sentences (known as inline links) can be distracting, and are often harder to make accessible

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Writing for the web differs dramatically from writing for print publications. Always proofread a printed version of what have you written, using the ucl house style guide. Summarise the information contained within your article in a couple of introductory sentences who, what, why, when, how, etc

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Spoken and written english operate differently, but you should still aim to convey some of the colour and energy that comes across in speech, so that your content is interesting as well as informative. Before you start writing, think about who will read your content

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Summarise the information contained within your article in a couple of introductory sentences who, what, why, when, how, etc. This video (8 minutes) by digital expert paul boag presents an overview of this pages content. And of course turner ink will work closely with your web developers or web designers regarding site maps, website structure, and navigation or design issues

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